Where solid business strategy and smart marketing ideas converge.
This is the first post in a three-part series detailing how lawyers can start successful LinkedIn Groups. Click here to read part two and here to read part three. While much has been written about how lawyers can have successful …
Read More
Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media. Now comes news of Twitter Amplify that secures Twitter’s …
Read More
Imagine that you were listed as one of NLJ’s Most Influential Lawyers in America….at age 42….and that while your credentials included arguing 28 cases before the Supreme Court, the NLJ noted that your blog was your “most visible accomplishment.” What …
Read More
Thank you to the author Samantha Collier, a Knapp Marketing team member and author of the popular blog, Social Media for Law Firms. As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe …
Read More
Thanks to our client Ezra Crawford, Director of Marketing at BuckleySandler LLP, for sharing this case study with us. When an attorney tells a Marketing Director he wants to start a blog, the first response will likely be, “Where’s your …
Read More
My mother is a sweet homemaker who bakes a [soul-affirming] pie nearly every day. She quilts up a storm, has the cleanest house you have ever seen, and in general runs a pretty tight ship. This apple-cheeked grandma also has a good …
Read More