Where solid business strategy and smart marketing ideas converge.


Amy is everything you hope a consultant will be - smart, confident, creative, candid and easy to work with. She was able to help our firm articulate what makes us unique - to crystallize our vision for the direction we are going, and to do it in a way that built consensus and excitement for our website project.
Gretchen Johnson, Director of Marketing - Verrill Dana
The Knapp Marketing team really knows how to work with lawyers and law firms - better than most anybody out there. Amy worries - even more than the person that hires her - about getting every aspect of the project right. In my experience working with consultants, that is absolutely unique. The team was extraordinarily committed to understanding our organization, and that commitment really showed in the branding and website work they did for us. They have great design sense, offering so many good options that we had a hard time choosing our favorite. Our member attorneys and firm marketing directors really liked working with Amy and her team. They made me look great in front of my members, and that is always an important result.
Felice Wagner, General Counsel and Executive Director - The Trial Network
Not only did the Knapp team keep us on track with near surgical precision but they were unbelievably respectful of our time, asking for us to contribute only when needed and otherwise unburdening us whenever possible, to our great relief, but they hit every deadline on time or ahead of schedule, and the overall project came in under budget. ‘On time and under budget’ might be a law firm COO’s favorite phrase.
Rebecca Ross-Bown, Chief Operating Officer - Oblon
After 10 years of having a website we loved, the thought of a redesign was daunting. But Knapp Marketing flawlessly captured our vision and created a new site that showcases the firm we have become. The new site has generated rave reviews from clients and friends in the industry. What’s more, during recent on-campus interviews, students said our website stands out for looking ‘cool’ and being easy to navigate. They also noted how we really ‘look like a team,’ thanks to our in-depth attorney bio pages. Amy and her team really heard what we were trying to accomplish, and they delivered outstanding ideas on everything from the design to the navigational structure, all at an incredible pace. Not only that, the whole team is amazing to work with. They made my job easy, and that is the highest compliment I can offer.
Ellen Page, Director of Marketing and Business Development - Chaffetz Lindsey
What could be more telling about a successful program than having attorneys vote unanimously to have Amy add another session? The attorneys expected to find the sessions on social media informative but what they didn’t expect was that they would have fun! Amy was able to loosen them up and for those that were skeptical in the beginning, that skepticism disappeared as they started to hear back from contacts to schedule meetings. Because Amy did such an outstanding job, it made me look like a star in the eyes of the attorneys. Amy goes out of her way to conform to the firm’s schedule and when she is with Gilbert, we feel like we are her most important client because she is so focused on helping us.
Ellen Katkin, Director of Marketing - Gilbert LLP
Amy Knapp and the team at Knapp Marketing are simply the best in the business. They did an incredible job bringing our firm to life online through a striking brand, logo and website. Their work has helped raise our profile, gets positive reactions from clients, and has provided us a strong return on our marketing investment.
Rakesh Amin, Founding Partner - Amin Talati Upadhye
Our firm partnered with Amy to build a formalized and structured marketing department from scratch. Amy conducted research into our firm, our markets and our clients and then developed an ambitious, detailed and ultimately achievable long-term marketing plan for us. Over the past two years, I have really valued how Amy invested herself in our success. I have especially appreciated her service, dedication and creativity. Amy is serious student of marketing theory, and she does an excellent job of staying on the cutting edge of current trends; but she is astute enough to understand her clients so well that she knows what will work for them, and what won’t. She been honest and forthright, and I have appreciated her candor and wisdom.
Nathan Bicks, Marketing Partner - Burch, Porter & Johnson, PLLC
We wanted an original, creative brand and that is just what we got from Knapp Marketing. Our new website is innovative and our new brand informs all firm communications, from ads to stationary. Amy and her team have a deep knowledge of law firm marketing and that expertise was evident and very valuable throughout the process.
Nancy Fax, Managing Partner - Pasternak & Fidis
The Knapp team is our go-to and trusted advisor for our marketing strategy. From website design, to strategic planning, to marketing tactics, they have been an A+ teammate for our firm!
Michael Hilgers, Partner - Hilgers Graben
“We hired Knapp Marketing to perform an analysis and implement a strategy to our firm’s Chambers submissions. They managed the project admirably, and their insights, approach, and focus during the project resulted in an increased footprint in Chambers.”
Denise Dewling, Marketing Director - Tydings & Rosenberg, LLP
“As we grew from a regional player to an AMLAW 200 firm, [Amy’s] honesty, discernment and legal-industry acumen helped me to develop a mature and effective marketing infrastructure. Amy developed a detailed three-year firm-wide marketing plan that we have used as a guide for the past two-plus years. She developed the plan based on solid industry research, a thorough analysis of best practices and industry trends and in-depth interviews with all of our firm leaders. This plan has taken Baker Donelson where we needed to go, and I plan to hire Amy to develop our next three-year plan.”
Laura Hine, CMO (former) - Baker Donelson Bearman Caldwell & Berkowitz, PC
“Amy revealed the central challenges facing us and gave us the clear-eyed and frank assessment of our situation that we needed to move forward. Her speed and responsiveness wowed us, and her analysis was simply invaluable. Then she didn’t just walk away and leave us to figure out how to implement her recommendations. Her hard work and guidance in the marketing implementation are helping us realize our goals.”
C. Lacey Compton, Partner - Compton & Duling, L.C.
“Amy and her team helped us to significantly refine our message, develop a targeted and multifaceted strategy and realize quantifiable success in our marketing. The customer satisfaction survey that Amy Knapp designed and conducted gave us important insight into the minds of our customers. Amy translated the data into an effective strategy, on-point messaging and a concise and effective implementation plan.”
Mike Wein, CEO - IMS-ExpertServices, Pensacola
“Sometimes it takes an outsider to tell you exactly who you are. Amy didn’t pull any punches and she gave us the insight we needed to take our marketing effort to the next level.”
Howard J. Berlin, Managing Director (former) - Kluger Peretz Kaplan & Berlin, P.L.
“We chose Knapp because we needed in-depth surveys with audiences who are very important to us; those audiences have uniformly high praise for Knapp’s work. We were pleased with the in-depth thinking and the high-level analysis. We didn’t have to craft the questions… [we just got] just the information we were looking for.”
Christine Poward, COO (former) - Spina Bifida Association, Washington
“Over the past year, my responsibilities have expanded to include supervising our firm’s marketing function. As our regular consultant, Amy’s presentations to the firm and her skills as a legal marketer and a teacher have been invaluable to me. I have grown professionally so much in the last year, and Amy has been instrumental in that growth.”
Jeanette Carrillo ALA Member and Director of Human Resources (former) - Kluger Peretz Kaplan & Berlin, P.L.
“In the year and a half that she has been a consultant for our firm, Amy has served as supervisor of our marketing team. Her expertise and experience was especially helpful to me because I was new to the legal marketing industry. Amy was instrumental in helping me transition into my role as marketing manager by serving as an educator and resource. Throughout our work together, we have been very accepting and receptive to each other’s skill sets, forging a strong professional partnership that has lead to the creation of cutting-edge, innovative marketing solutions for our firm. I greatly enjoy working with Amy and would recommend her to anyone interested in improving their company’s marketing strategy and overall performance.”
Patricia E. Nuñez Marketing Manager (former) - Kluger Peretz Kaplan & Berlin, P.L.