Heather Davis plays a central role in Knapp Marketing’s client and project management, online content management, and strategic research and analyses. Her research helps inform strategic legal marketing recommendations aimed at improving clients’ online visibility via social media campaigns, newsletters and client alerts, enhanced SEO, and working closely with legal rankings and directories. Heather brings an impressive level of focus that ensures accuracy and reliability in Knapp Marketing’s projects.
Heather is the former Managing Editor of Best Lawyers’ annual peer review guide and U.S. News & World Report’s “Best Law Firms” rankings. Working in this capacity gave her unparalleled access to key decision-makers in the legal profession – from Am Law 200 managing and marketing partners to general counsel of Fortune 500 companies. That perspective provides invaluable insight as she supports Knapp Marketing clients in a variety of projects. She is also a skilled event planner. Heather has executed plans for events across North America including law firm retreats, CLE events, training programs, and large-scale non-profit events that see over 10,000 attendees. Her keen eye, exemplary organizational skills, and the satisfaction she receives from a happy client or event patron make event planning one of her favorite lines of work. Heather earned a B.A. (magna cum laude) in History from the University of South Carolina – Aiken where she was also a Magellan Scholar Grant Recipient, tasked with collecting oral histories regarding the impact of Hurricane Katrina on the music community in and around New Orleans, Louisiana.