Marketing Consultant for Law Firms & Attorneys | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Heather Davis plays a central role in Knapp Marketing’s research and analysis projects, bringing an impressive level of focus and attention to detail that ensures our analyses are accurate and reliable. Her research includes competitive analyses and law firm online analytics that help inform strategic legal marketing recommendations aimed at improving clients’ online visibility through social media campaigns, disseminating client eNewsletters, enhancing SEO, and working to increase firms’ standings in legal rankings and directories.

Throughout all of her work, Heather applies her strong editorial and presentation skills. She approaches editing with the audience in mind, reviewing content with an eye towards how it translates to the end user. She also uses this approach in legal marketing projects involving instructional design, presentation materials, and client booklets and brochures.

Heather is the former Managing Editor of Best Lawyers’ annual peer review guide and U.S. News & World Report’s “Best Law Firms” rankings. Working in this capacity gave her unparalleled access to key decision-makers in the legal profession – from Am Law 200 managing and marketing partners to general counsel of Fortune 500 companies. That perspective provides invaluable insight as she supports Knapp Marketing clients in a variety of projects. 

Heather is also a skilled event planner. She has executed plans for law firm retreats, training programs across the continent, and annual non-profit events that see over 10,000 attendees. Her keen eye, exemplary organizational skills, and the satisfaction she receives from a happy client or event patron makes event planning one of her favorite lines of work.

Heather is a graduate of the University of South Carolina – Aiken, magna cum laude, B.A. History. She is also a Magellan Scholar Grant Receipient, tasked with collecting oral histories from various musicians, producers, and club owners regarding the impact of Hurricane Katrina on the music community in and around New Orleans, Louisiana.

Chambers USA: 4 Changes for This Year’s Submissions

It’s that time of year all legal marketers love to hate: Chambers season!  Editor, Laura Mills recently released four changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for a less painful …
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