Lawyer bios and practice area descriptions on a law firm’s website are the most frequently repurposed materials within a firm. They are also one of the most challenging projects marketing departments undertake, as there are many moving parts on both the project management and writing side that need to be managed. Knapp Marketing has substantial experience in streamlining the process for our clients while providing a superior work product.
Attorney bios are not only the most visited section of any law firm website, they serve as a basis for the bios that are used in RFPs, firm brochures, published articles, speaker bios and on LinkedIn. We understand how to craft robust lawyer biographies that reflect an attorney’s current practice, unique skillsets and differentiating characteristics – all with the goal of connecting with potential clients. Attorney bios also need to reflect the law firm’s branding, while sharing a uniform voice and style.
Similar to biographies, practice area descriptions need to reflect a law firm’s identity and a common tone. But unlike biographies, practice area descriptions must serve as an umbrella for what is often times a wide variety of sub-practices with different goals and agendas. Knapp Marketing works with law firms to determine the key information that needs to be addressed for each practice area and help them develop a format that reflects their unique style as well as supports the law firm’s business development objectives and brand.