Where solid business strategy and smart marketing ideas converge.
In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know it, evidently) …
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While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of …
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(originally published in the newsletter of the LMA Capital Chapter) With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients …
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LinkedIn.com has introduced a special type of Company page they are calling Showcase pages, where organizations with multiple services, products and brands can concentrate on a single product line and aggregate its own community of interest. For law firms, here …
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This is the third post in a three-part series detailing how lawyers can start successful LinkedIn Groups as part of their business development strategy. In our previous posts, we looked at some preliminary steps attorneys can take in order to …
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This is the second post in a three-part series detailing how lawyers can start successful LinkedIn Groups to foster their business development efforts. In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn …
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