Her background covers the full marketing spectrum: go-to-market strategy, channel development, brand, digital, and front-end development. She has built marketing functions from the ground up and led initiatives across multiple regions and industries. That range gives her a practical, end-to-end view of how marketing programs actually get built and run.
Sofia holds a Master’s in Marketing from Johns Hopkins University and carries PMP, CSPO, and Six Sigma Green Belt credentials. She is also Anthropic Claude certified, which shapes how she approaches workflow design, process optimization, and the daily mechanics of getting work done efficiently.
At Knapp, she leads project management across client accounts and serves as the team’s internal lead on AI implementation, finding and building the tools and workflows that cut friction and keep delivery on track.