Charlotte supports Knapp Marketing’s content and off-page strategy, focusing on SEO and GEO (Generative Engine Optimization) to strengthen client visibility across both search engines and AI platforms. Her work includes blog and website content writing, on-page optimization, and off-page efforts like link building, guest posting, digital PR outreach, and directory and profile management.
Charlotte served as a Link Building Manager at a digital marketing agency, where she led a team of specialists managing a portfolio of press releases and guest posts to meet rigorous SEO standards. She has also managed operations and projects for a PR agency, working end-to-end with publicists and writers to execute publicity campaigns and develop press releases.
Charlotte holds a Master of Arts in English Literature from the University of San Jose Recoletos. As a digital nomad, she’s always adapting to a new city, culture, or language, and she brings that same curiosity to her work, continually developing new skills simply for the love of learning.