Where solid business strategy and smart marketing ideas converge.

Five Lessons from a Social Media Survey of In-House Counsel

This article was co-authored by Mary K Young of Zeughauser Group and originally appeared on Bloomberg BNA’s Big Law Business blog. Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This …
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Target Your Key Audiences with a White Paper

Over the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications channels—website videos and case studies, targeted …
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The Most Interesting Trends from Marketing Partner Forum

In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida.  After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know it, evidently) …
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3 Steps to LinkedIn Company Pages That Sizzle

While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of …
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Getting Ahead with Gratitude

(originally published in the newsletter of the LMA Capital Chapter) With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients …
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