Where solid business strategy and smart marketing ideas converge.
This article was co-authored by Amy Knapp and Ezra Crawford and originally appeared on the American Bar Association’s Law Practice Management blog. Lawyers often tell us they have limited time to devote to marketing and business development and want to know …
Read More
Over the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications channels—website videos and case studies, targeted …
Read More
While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of …
Read More
This is the third post in a three-part series detailing how lawyers can start successful LinkedIn Groups as part of their business development strategy. In our previous posts, we looked at some preliminary steps attorneys can take in order to …
Read More
This is the second post in a three-part series detailing how lawyers can start successful LinkedIn Groups to foster their business development efforts. In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn …
Read More
This is the first post in a three-part series detailing how lawyers can start successful LinkedIn Groups. Click here to read part two and here to read part three. While much has been written about how lawyers can have successful …
Read More