Where solid business strategy and smart marketing ideas converge.
No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and …
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(originally published in the newsletter of the LMA Capital Chapter) With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients …
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In March 2013, I spoke at a law firm retreat on a Friday afternoon, after which David Maister emerged from retirement to speak for three hours on Saturday morning. If you get nothing else from this blog post, I hope …
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