Where solid business strategy and smart marketing ideas converge.

Voice of the Client: Hearing the Client Through the Noise

This article originally appeared in Marketing the Law Firm. Lawyers and law firms are exhorted constantly to listen to the voice of the client! They are told this by the economic engineers who drive the legal profession — General Counsel — on panels, in media interviews …
Read More


Staying Competitive: 7 Tips from 7 Legal Marketing Pros

The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly competitive market makes it …
Read More