Where solid business strategy and smart marketing ideas converge.



How My Mom Could Have Saved Dewey LeBoeuf

My mother is a sweet homemaker who bakes a [soul-affirming] pie nearly every day.  She quilts up a storm, has the cleanest house you have ever seen, and in general runs a pretty tight ship. This apple-cheeked grandma also has a good …
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Fear and Loathing on the Marketing Trail 2012

It’s January, and from your new-found perch on the StairMaster, you are reading a gazillion articles and blog posts about the 10 ways to succeed in business in the New Year.  Some read like self-help books while others reiterate the …
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Law Firm Growth: A Lesson from the Natives

“The legal market is not growing, so our approach to marketing has to be a cannibalistic one. The best way to hang onto your client is to get as many hooks into the organization as possible. That means you had …
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