Where solid business strategy and smart marketing ideas converge.
This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
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This article was co-authored by Amy Knapp and Ezra Crawford and originally appeared on the American Bar Association’s Law Practice Management blog. Lawyers often tell us they have limited time to devote to marketing and business development and want to know …
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No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and …
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In March 2013, I spoke at a law firm retreat on a Friday afternoon, after which David Maister emerged from retirement to speak for three hours on Saturday morning. If you get nothing else from this blog post, I hope …
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If you are a legal marketer, legal consultant or law firm leader, you probably saw the writing on the wall in 2009. The ever-prescient Richard Susskind saw the writing on the wall in at least early 2008 when writing The End of …
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My mother is a sweet homemaker who bakes a [soul-affirming] pie nearly every day. She quilts up a storm, has the cleanest house you have ever seen, and in general runs a pretty tight ship. This apple-cheeked grandma also has a good …
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