Where solid business strategy and smart marketing ideas converge.
[This blog post originally appeared in the 2018 edition of 12 Days of Social and Digital Media, an annual, year-end series of thought pieces produced by the Legal Marketing Association’s Social & Digital Media SIG] Start with a Strategy What metric(s) do you …
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At the Legal Marketing Association’s national conference last month, I joined some very smart colleagues and sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert Algeri from …
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We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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