Where solid business strategy and smart marketing ideas converge.

How to Celebrate Your Law Firm Anniversary: A Case Study

An anniversary milestone is a major accomplishment for any law firm. Whether you’re celebrating 5, 10, or 20 years, it’s a testament to your firm’s survival in a highly competitive market. Commemorating your success does as much to improve employee …
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Stake Your Claim: Creating a Niche Legal Practice

This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
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