In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and coordinated content marketing strategy that delivers the same messaging across traditional and digital mediums”.
Pretty good advice, right? But wait, there’s more! To truly maximize the effects of a focused content strategy, attorneys must ensure that their online brand matches up with their real life brand. We’ve made doing it real simple with four steps that will differentiate you and your practice in a crowded marketplace.
(You can read more about Knapp’s Niche Practice Development here.)