Where solid business strategy and smart marketing ideas converge.
This article originally appeared on ILTA’s (International Legal Technology Association) blog. Every organization in today’s world should have a social media policy, and that includes law firms. Surprisingly, though, not all do. Lawyers and law firms have particular concerns, given bar …
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In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and coordinated content marketing strategy that …
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Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your experience. Why not …
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Over the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications channels—website videos and case studies, targeted …
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We have just completed our second analysis of Chambers rankings using the 2014 rankings, and this process made us realize just how truly rampant law firm mergers are – more on that later. We used our previous methodology in order to …
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Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office. The attorneys who have maintained …
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