Where solid business strategy and smart marketing ideas converge.
It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms new …
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This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
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While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and colleagues to act as references on your behalf is more …
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In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and coordinated content marketing strategy that …
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This article was co-authored by Amy Knapp and Ezra Crawford and originally appeared on the American Bar Association’s Law Practice Management blog. Lawyers often tell us they have limited time to devote to marketing and business development and want to know …
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It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released four changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for a less painful …
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