Where solid business strategy and smart marketing ideas converge.
[This blog post originally appeared in the 2018 edition of 12 Days of Social and Digital Media, an annual, year-end series of thought pieces produced by the Legal Marketing Association’s Social & Digital Media SIG] Start with a Strategy What metric(s) do you …
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As internet speeds get faster, visual storytelling is not only more accessible, but increasingly in demand. That means video, for lawyers, is a no longer an optional marketing tactic. More than a blog post or photo, a good video can …
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Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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At the Legal Marketing Association’s national conference last month, I joined some very smart colleagues and sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert Algeri from …
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We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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Lawyers are a competitive bunch. For these minds, mulling around the mulled cider does not a stimulating holiday party make. So this holiday season, we treated our law firm clients to some Christmas-themed legal debates on the lighter side. In …
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