Where solid business strategy and smart marketing ideas converge.
As internet speeds get faster, visual storytelling is not only more accessible, but increasingly in demand. That means video, for lawyers, is a no longer an optional marketing tactic. More than a blog post or photo, a good video can …
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Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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At the Legal Marketing Association’s national conference last month, I joined some very smart colleagues and sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert Algeri from …
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We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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Lawyers are a competitive bunch. For these minds, mulling around the mulled cider does not a stimulating holiday party make. So this holiday season, we treated our law firm clients to some Christmas-themed legal debates on the lighter side. In …
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It’s time to work smarter, not harder, to build your law firm’s reputation. Let Google do the heavy lifting with Google My Business, a tool that harnesses your firm’s physical location in order to raise its prominence—beginning close to home. …
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