Where solid business strategy and smart marketing ideas converge.

Voice of the Client: Hearing the Client Through the Noise

This article originally appeared in Marketing the Law Firm. Lawyers and law firms are exhorted constantly to listen to the voice of the client! They are told this by the economic engineers who drive the legal profession — General Counsel — on panels, in media interviews …
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Staying Competitive: 7 Tips from 7 Legal Marketing Pros

The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly competitive market makes it …
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How to Improve SEO for Law Firm Videos on YouTube

Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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