Where solid business strategy and smart marketing ideas converge.

How to Improve SEO for Law Firm Videos on YouTube

Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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How to be the Lawyer Who Reporters Call

Every day the media issues a barrage of stories about congressional investigations, executive orders, tax reform and federal indictments, and lawyers are in hot demand to give perspective and commentary on breaking news. However, it can be hard to break …
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Stake Your Claim: Creating a Niche Legal Practice

This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
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