Where solid business strategy and smart marketing ideas converge.
Now is the time of year when Christmas decorations are out on display and lawyers are forecasting the remainder of their year – deals closing, contingency cases settling – how will their year end and what should they be thinking …
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The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly competitive market makes it …
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[This blog post originally appeared in the 2018 edition of “12 Days of Social and Digital Media,” an annual, year-end series of thought pieces produced by the Legal Marketing Association’s Social & Digital Media SIG] Start with a Strategy What metric(s) …
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