Where solid business strategy and smart marketing ideas converge.
This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
Read More
This article was co-authored by Amy Knapp and Ezra Crawford and originally appeared on the American Bar Association’s Law Practice Management blog. Lawyers often tell us they have limited time to devote to marketing and business development and want to know …
Read More
Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to shifting …
Read More
No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and …
Read More
This article was co-authored by Mary K Young of Zeughauser Group and originally appeared on Bloomberg BNA’s Big Law Business blog. Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This …
Read More
This article was previously published in Strategies, May/June 2015. Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in …
Read More