Where solid business strategy and smart marketing ideas converge.

How to Celebrate Your Law Firm Anniversary: A Case Study

An anniversary milestone is a major accomplishment for any law firm. Whether you’re celebrating 5, 10, or 20 years, it’s a testament to your firm’s survival in a highly competitive market. Commemorating your success does as much to improve employee …
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Voice of the Client: Hearing the Client Through the Noise

This article originally appeared in Marketing the Law Firm. Lawyers and law firms are exhorted constantly to listen to the voice of the client! They are told this by the economic engineers who drive the legal profession — General Counsel — on panels, in media interviews …
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