Where solid business strategy and smart marketing ideas converge.
The 2014 edition of this study can be found here. Over the past six weeks, the Knapp Marketing team has conducted a research project to identify the percentage of attorneys listed in Chambers USA in the recently published Chambers USA …
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Being tasked with preparing a firm’s Chambers submissions is not considered the plum job in a law firm marketing department. First, the responsible party must convince umpteen busy attorneys to reflect on the past year, cull their most significant matters and summarize …
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There’s been a lot of buzz in the blogosphere lately about the importance of attorney web bios, so my team and I figured that maybe a blog post from people who actually write attorney bios might be in order. 🙂 …
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Now that Chambers & Partners has released its research schedule, it’s time to get down to business, particularly for all those submissions with a looming June 1 deadline. Chambers hasn’t yet required that firms use their template, but it seems …
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Last fall, Amy wrote a post about impending changes to the Chambers submission process; Changes Afoot for Lawyer’s Favorite Listing. Law firm marketers let Chambers know that moving to a two-deadline schedule was not welcomed. They heard them, and decided …
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In a December 23, 2011 Wall Street Journal article on the use of social media by attorneys, law firms and lawyers took it on the chin. In the first few sentences, they were dubbed “geezers” “risk-averse” and “hidebound”. That was …
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