In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and coordinated content marketing strategy that delivers the same messaging across traditional and digital mediums”.

Pretty good advice, right? But wait, there’s more! To truly maximize the effects of a focused content strategy, attorneys must ensure that their online brand matches up with their real-life brand. We’ve made doing it real simple with four steps that will differentiate you and your practice in a crowded marketplace.

(You can read more about Knapp’s Niche Practice Development here.)