Where solid business strategy and smart marketing ideas converge.
Over the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications channels—website videos and case studies, targeted …
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Most lawyers are bright, passionate, interesting, engaged and successful. But when it comes to their bios, we tend to see them described in ways that are dull, wordy and unremarkable. The reason? Lawyers practice law, not bio writing.
I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a …
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Back in May, Amy wrote a post a about what makes an attorney bio work (think: robust) and why it is challenging to create a really good one. Since then, we’ve been knee-deep in writing said bios and we have …
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Thanks to our client Ezra Crawford, Director of Marketing at BuckleySandler LLP, for sharing this case study with us. When an attorney tells a Marketing Director he wants to start a blog, the first response will likely be, “Where’s your …
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There’s been a lot of buzz in the blogosphere lately about the importance of attorney web bios, so my team and I figured that maybe a blog post from people who actually write attorney bios might be in order. 🙂 …
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