Where solid business strategy and smart marketing ideas converge.
“The legal market is not growing, so our approach to marketing has to be a cannibalistic one. The best way to hang onto your client is to get as many hooks into the organization as possible. That means you had …
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For the first time, at the LMA 2011 annual conference several weeks ago, I heard a convincing argument that sales people and lawyers have something in common: “Both are high producing individual contributors.” As opposed to team players, presumably. This …
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