Where solid business strategy and smart marketing ideas converge.
This article was previously published in Strategies, May/June 2015. Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in …
Read More
We have just completed our second analysis of Chambers rankings using the 2014 rankings, and this process made us realize just how truly rampant law firm mergers are – more on that later. We used our previous methodology in order to …
Read More
Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office. The attorneys who have maintained …
Read More
The 2014 edition of this study can be found here. Over the past six weeks, the Knapp Marketing team has conducted a research project to identify the percentage of attorneys listed in Chambers USA in the recently published Chambers USA …
Read More
Being tasked with preparing a firm’s Chambers submissions is not considered the plum job in a law firm marketing department. First, the responsible party must convince umpteen busy attorneys to reflect on the past year, cull their most significant matters and summarize …
Read More
Now that Chambers & Partners has released its research schedule, it’s time to get down to business, particularly for all those submissions with a looming June 1 deadline. Chambers hasn’t yet required that firms use their template, but it seems …
Read More