Where solid business strategy and smart marketing ideas converge.

Staying Competitive: 7 Tips from 7 Legal Marketing Pros

The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly competitive market makes it …
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Stake Your Claim: Creating a Niche Legal Practice

This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own. If you are particularly interested in …
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