Where solid business strategy and smart marketing ideas converge.
The other day, I realized that one of my most social media savvy clients thought that all web clicks (AKA web visitors) were created equal – that web statistics are just a numbers game. Based on the numbers, he said …
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“The legal market is not growing, so our approach to marketing has to be a cannibalistic one. The best way to hang onto your client is to get as many hooks into the organization as possible. That means you had …
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I was pleased to be mentioned in the National Law Journal last week by social media columnist Adrian Dayton! Full disclosure – Adrian is also my friend and co-author of our upcoming book from Ark Group Publishing about developing business …
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For the first time, at the LMA 2011 annual conference several weeks ago, I heard a convincing argument that sales people and lawyers have something in common: “Both are high producing individual contributors.” As opposed to team players, presumably. This …
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Donna Seyle, a friend and lawyer I met on Twitter, visited my new blog yesterday and direct messaged me a very insightful question. “With all the arguments regarding “to blog versus not to blog”, why have you decided to take …
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Tuesday, Hubspot hosted one of their periodic social media webinars called “The Science of Timing: When to do everything.” Hubris intended, I wonder? By Hubspot’s report, 22,000 people attended from around the globe, although the timing of “everything” was discussed …
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