Where solid business strategy and smart marketing ideas converge.
This is a shortened version of a longer article that appeared in the May/June issue of the LMA Capital Chapter Newsletter. Thank you to the author Jenna O’Connor, Director of Marketing, Rosenberg Martin Greenberg, LLP, Baltimore, MD for allowing us …
Read More
If you are a legal marketer, legal consultant or law firm leader, you probably saw the writing on the wall in 2009. The ever-prescient Richard Susskind saw the writing on the wall in at least early 2008 when writing The End of …
Read More
There’s been a lot of buzz in the blogosphere lately about the importance of attorney web bios, so my team and I figured that maybe a blog post from people who actually write attorney bios might be in order. 🙂 …
Read More
All my life, the quickest way to awaken my inner skeptic has been to tell me how absolutely wonderful something is. I’m quick to poke holes and speculate on who’s paying you for the endorsement. (And I work for lawyers. Hmmm.) Enter …
Read More
With 845 million monthly active users and 483 million daily active users on average at the end of December 2011, law firms cannot afford to ignore the impact that Facebook can have on their business development efforts. The key to …
Read More
In a December 23, 2011 Wall Street Journal article on the use of social media by attorneys, law firms and lawyers took it on the chin. In the first few sentences, they were dubbed “geezers” “risk-averse” and “hidebound”. That was …
Read More