Where solid business strategy and smart marketing ideas converge.
The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly competitive market makes it …
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[This blog post originally appeared in the 2018 edition of “12 Days of Social and Digital Media,” an annual, year-end series of thought pieces produced by the Legal Marketing Association’s Social & Digital Media SIG] Start with a Strategy What metric(s) …
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As internet speeds get faster, visual storytelling is not only more accessible, but increasingly in demand. That means video, for lawyers, is a no longer an optional marketing tactic. More than a blog post or photo, a good video can …
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Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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At the Legal Marketing Association’s national conference last month, I joined some very smart colleagues and sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert Algeri from …
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We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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