Amy Knapp served as a panelist at the 2017 Legal Marketing Association’s annual conference in Las Vegas, NV. The program, “Website Development War Stories: Devising Solutions to Counter Adversity,” discussed the challenges that law firms face when embarking on a website design project; from project management issues to navigation and usability concerns.
- How to plan before you design
- Methods that allow for attorney input without introducing delays
- How to manage the emotional needs of various stakeholders
- Secrets to striking the right balance between beauty and practicality
- Tips for how to quickly get visitors to the content that interests them