Amy Knapp presented at the 2018 Legal Marketing Association National Conference in New Orleans, LA in a “deep dive” session on law firm website design. Using a case-study to frame the conversation, the session covered the entire scope of website development, including planning, hiring, strategy, design, development, launch and post-launch.

Topics included:
• Establishing clear, bold objectives to guide the project
• How to perform discovery, strategy and planning
• Building the right internal team
• When (and how) to obtain executive buy-in
• Preventing timeline and budget overage problems