Amy Knapp presented at the LMA Southeast Region’s Tampa Bay and Orlando meetings. Her presentation focused on how to successfully integrate new laterals and why it is important to implement a structured program in your law firm. This interactive program presents a 10-step time-tested process that can be adapted by any marketing department to jump-start a new partner’s business development efforts and smoothly integrate them into the business of your firm. It also includes tips for presenting this program to firm management and ongoing reporting to demonstrate the value of implementing this process.