Where solid business strategy and smart marketing ideas converge.

Beyond Branding: Integrating Social Engagement for Lead Generation and Business Development

Jennifer Simpson Carr presented at the Legal Marketing Association's 2018 Northeast Regional Conference. Relationships are at the core of business development. Now, law firms of all sizes interact with clients/prospects on social media – using it as a tool for business retention and acquisition. In this session, seasoned legal marketers discussed how social media supports the acceleration of the relationship-building process, leading to enhanced client relationships.