Where solid business strategy and smart marketing ideas converge.

Beyond Branding: Aligning Social Media Strategy With Business Development Goals

Jennifer Simpson Carr will present at the Legal Marketing Association’s 2019 Annual Conference on April 10 in Atlanta. Social media has developed far beyond a brand-building tool to a tool for accelerating the relationship-building process, leading to new business and enhanced client relationships. This deep-drive session will address how to effectively use social media for lead generation and business development through practical, innovative, actionable, and budget-friendly strategies and tactics.


  • How to develop content strategies that support your business development plan
  • How to build an editorial calendar to plan future content and maximize content assets
  • How to build a strong LinkedIn profile, evaluate connections and use the platform to generate
    business and new connections
  • Effective analytics and measurement tools and what to do with them
  • Tips for using analytics and metrics to write content that draws in readers