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WEBSITE |HARMON CURRAN
Knapp Marketing designed a new logo and website refresh for this boutique law firm focused on serving tax-exempt organizations in areas of tax and lobbying law, corporate and employment matters, and nuclear safety. We wanted to refine how the firm illustrated its brand, modernize its identity, and create enhanced visual appeal and ease of use.
The new circular logo reflects the alignment of the firm’s mission, vision, and culture with those of their clients. It is a fresh, new iteration of the firm’s previous logo of four separate circles; it showcases the firm’s evolution and connectedness of its partners, causes, and clients while maintaining continuity and a consistent message.
The new website demonstrates the firm’s values through soft, welcoming colors and shapes. The substantive content – including carefully curated photos, rounded font, and overall style – mirror the inclusivity and positivity of the lawyers’ approach, reinforcing their emphasis on personalized and personable service and committed advocacy.