Where solid business strategy and smart marketing ideas converge.

Amy Knapp Quoted in Forbes Magazine on Client Communications During COVID-19 Crisis

In a recent Forbes Magazine article authored by Adrian Dayton, CEO of Clearview Social, Amy Knapp is quoted regarding the onslaught of emails sent to clients during the COVID-19 crisis and how some hit the mark and some do not. In the article, Adrian notes, “In the past two decades, we’ve never experienced such global anxiety, fear, heightened emotion, and unparalleled need. So why aren’t the majority of the messages hitting the mark?” Amy Knapp, who has always used personas as a way to create effective and tailored marketing and strategic plans for law firms, discusses the importance of understanding the personas of the people you are serving. Read the full article in Forbes Magazine here.