Amy Knapp is the presenter at LMA Southeast’s Orlando and Tampa Bay programs. Her presentation focuses on how to successfully integrate new laterals and why it is important to implement a structured program in your law firm. Recent estimates say laterals with a $1M book of business cost an average of $600K above salary to acquire – yet an estimated 60% don’t work out. Firm management has caught onto these statistics, and some marketing leaders have raised their internal value by implementing structured lateral integration program that ensure new lawyers hit the ground running. This interactive presentation will present a 10-step time-tested program that can be adapted by any marketing department to jump-start a new partner’s business development efforts and smoothly integrate them into the business of your firm. Includes tips for presenting this program to firm management and ongoing reporting to demonstrate the value of the program.