Natasa’s approach is rooted in operations as much as marketing. As both Head of SEO and Head of Operations, she has built and managed search teams, developed SOPs, and overseen multi-site portfolios across three continents. Earlier in her career, she served as CEO of a manufacturing company, where she gained direct exposure to the full business lifecycle, which includes strategy, processes, people, and day-to-day problem-solving. Lean Six Sigma black belt training further sharpened her approach to process optimization and risk management.
At Knapp, Natasa focuses on helping law firm clients become more visible to both search engines and AI platforms. Her work includes technical SEO, GEO strategy, landing page performance, and site redesigns, all oriented toward generating qualified leads and measurable growth.
She also shares her expertise as a guest lecturer and volunteer instructor, working with entrepreneurs to build sustainable digital strategies.