Legal Marketing Strategy | Lauren Orsini | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Lauren Orsini is a web content strategist, blogger, and journalist. A digital native, Lauren excels at creating compelling content and implementing digital strategies which drive traffic towards that content. She understands innately what attracts readers, and she is skilled at using the latest search engine optimization techniques in addition to creating eye-catching headlines and titles which increase audiences on our clients’ sites. 

Lauren supports law firms by drafting compelling, SEO-friendly blog posts and articles, conducting media relations and outreach, and providing strategic counsel on the most up-to-date digital marketing and social media tactics. Adept at coding and design, she swiftly translates lawyers’ ideas into successful digital content.
A graduate of the University of Mary Washington with a degree in English, Lauren then received her Masters in Print Journalism at American University in Washington, DC . A regular contributor to Forbes, her articles have also appeared on ReadWrite, CNN, PBS, the Daily Dot, and numerous other outlets, plus she has written and contributed to several books.

How to Celebrate Your Law Firm Anniversary: A Case Study

An anniversary milestone is a major accomplishment for any law firm. Whether you’re celebrating 5, 10, or 20 years, it’s a testament to your firm’s survival in a highly competitive market. Commemorating your success does as much to improve employee …
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How to Improve SEO for Law Firm Videos on YouTube

Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019. Adopting video into your firm’s internet presence can help encourage new clients …
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