Marketing Consultant for Law Firms & Attorneys | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Heather Davis plays a central role in Knapp’s research and analysis projects, bringing an impressive level of focus and attention to detail that ensures our analyses are accurate and reliable. Her research includes competitive analyses and online analytics that help inform strategic recommendations aimed at improving clients rankings and appearances in directories. Heather also plays a key role in enhancing our clients’ online visibility by managing client social media campaigns, disseminating client eNewsletters, and enhancing SEO.

Throughout all of her work, Heather applies her strong editorial and presentation skills. She approaches editing with the audience in mind, reviewing the content with an eye towards how it translates to the end user. She also uses this approach in projects involving instructional design, presentation materials, and client booklets and brochures.

Heather’s experience as Managing Editor of Woodward White Inc. (publishers of Best Lawyers’ annual peer review guide and U.S. News & World Report’s “Best Law Firms” rankings) gave her unparalleled access to key decision-makers in the legal industry – from AmLaw 200 managing and marketing partners to their general counsel clientele. That perspective is invaluable as she supports Knapp Marketing clients.