It’s official. A Washington Post article titled “Law firms get into the social media game” declared that firms no longer think social media is a fad and are looking to embrace it the way other businesses are. The change in attorney attitudes from our first training session five years ago to today is dramatic.
The facts are compelling, the usage statistics are overwhelming and the case studies are tantalizing. Research shows that general counsel are influenced by social media and blogs, lawyers are using social media to build practices, and those case studies make it clear that this is the direction of the future.
Knapp Marketing help lawyers and law firms develop the skills and strategies they need to build business through social media. Our credentials include the book LinkedIn and Blogs for Lawyers (2012, Thomson Reuters), numerous speaking engagements, many years of experience training lawyers on social media and a great client roster.