Attorney bios continue to reign as law firms’ most popular webpage destination. Are your bios delivering the information your inquisitive audience seeks? Learn how to write attorney bios that are on point and a good read. Get tips on adapting and customizing basic bios that work across content platforms and capture the attention of specific audiences, including the media, general counsel and referral sources.

Learning Outcomes:

• Describe the key elements of a strong, multi-platform bio
• Recognize various styles and format of well-written bios
• Explain how to avoid bio killers

Presenters:
Amy Spach, Marketing Editor and Content Manager, Perkins Coie
Nancy Slome, Principal, Lawyers Biography Service