Where solid business strategy and smart marketing ideas converge.

Strategic Planning for Industry and Practice Groups

Jennifer Simpson Carr will present at Legalweek on January 31 in New York. During this interactive session, industry leaders will take an in-depth look at the strategic planning process and provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, the understanding and tools to lead and implement strategic business plans. For marketing and business development professionals it can mean the difference between random acts of marketing and having a clear set of strategic priorities to focus on whether at the practice, sector, office, or firm level.


  • An understanding of strategic planning and the role it can play in helping you be more effective and have a greater impact on your firm’s business success
  • The process for strategic planning, and the role of marketing/business development
  • What are some barriers to success and how to overcome them
  • How practice, sector, and office plans relate to the firm-wide plan