Jennifer Simpson Carr presented at Legalweek on January 31 in New York. During this interactive session, industry leaders took an in-depth look at the strategic planning process and provided marketing and business development professionals, particularly those focused at the practice, sector, or office level, the understanding and tools to lead and implement strategic business plans.

Takeaways:

• An understanding of strategic planning and the role it can play in helping you be more effective and have a greater impact on your firm’s business success
• The process for strategic planning, and the role of marketing/business development
• What are some barriers to success and how to overcome them
• How practice, sector, and office plans relate to the firm-wide plan