Where solid business strategy and smart marketing ideas converge.

On Point Attorney Bios by Cheryl Bame

Studies show that attorney bios are the most-read content on every law firm website. Some surveys say that as much as 80 percent of website traffic goes directly to bio pages. So it makes sense that communicators who are asked to write these bios make them as interesting, well-written and memorable as possible. They are a firm’s first and often its last chance to make a good impression.

To read the full article via LinkedIn Pulse, click here.