The Legal Marketing Association’s Southeastern Chapter (LMASE) hosted their 2016 Regional Conference September 14 – 16 in Orlando, FL. Amy Knapp presented “Niche Practice Development: How to Ride Trends and Build Market Share” as part of this year’s program. The LMASE was established in 1985, and with over 400 members spanning nine states, it is one of the largest chapters within the international organization of LMA.