Corporate law firm websites have come a long way. And as law firm marketers, we’ve shared best practices, tackled branding issues, and made significant progress on the content marketing front. Over on the tech side, we’ve moved away from clunky, hard-coded sites that were tough to update, to sophisticated, yet easy-to-administer content management systems. But are these efforts any more effective in converting new business than back when our sites were digital brochureware? This program will challenge the fundamental organizational structure of today’s classic law firm site. We’ll cover — and offer solutions to these issues:
- Why home pages aren’t capturing anyone’s attention, except for the firm’s lawyers and Web team
- Where to focus your team’s efforts. (Spoiler Alert: It should be the content that matters most to your prospects and clients!)
- How most “ABOUT US” pages fail
What the personal injury firms can teach us about talking directly to our readers and improving our sites’ ROI.
Presented at LMA’s Metro Philadelphia Regional Conference