In-house counsel are drowning in a sea of content. Learn how Pillsbury decluttered their new site – by creating easy-to-digest web content designed to meet the needs of their time-challenged clients and prospects. Pillsbury listened to their clients — and then collaborated with their lawyers on a bold content strategy for their new mobile-first website. In this case study session, we’ll share key steps in the process, which helped make Pillsbury’s new site such a standout.

Presented by Nancy Slome and Terri Chytrowski at the Legal Marketing Association’s Northeast Regional Conference.