Where solid business strategy and smart marketing ideas converge.

Competitive Positioning: How to Beat the Competition to the Next Premium Practice of Law

Amy Knapp for The Ackert Advisory’s Marketing Leader Roundtable. Having a niche practice means that an attorney (or practice group, or firm) has honed in on a narrow specialty within a larger practice. But in a fast-changing landscape, the trick is to develop new niche practices in upwardly trending areas and to plant your flag as a leading expert in those fields. Throughout history, trends have presented both the greatest opportunities and greatest risk for businesses and professionals.  Spotting and acting on emerging trends is how successful companies have always captured market share and spurred innovation. This interactive presentation demonstrates how lawyers and law firms can take advantage of this strategy and rethink the way they position themselves in the marketplace.