Our Work
WEBSITE, BRAND, MESSAGING & WRITING | DICELLO LEVITT
HERO ANIMATION + FIRM REBRAND
Our competitive analysis for DiCello Levitt revealed an opportunity for the firm to articulate stronger, clearer messaging; project a modern and differentiated look and feel; and demonstrate to key audiences and referral sources that this is not a run-of-the-mill plaintiff’s firm. Knapp’s powerful brand positioning for DiCello Levitt showcases their passion for justice, encompasses all practices, and provides a platform for growth.
JUSTICE IN ALL ITS DIMENSIONS — VIDEO SERIES
Knapp’s highly successful – and low cost – social campaign passed the mike to the firm’s attorneys to let them share what justice in all its dimensions meant to them personally. Attorneys made cell phone videos (which we edited) that now appear on bio web pages, were shared on individual social accounts, and were combined into the social shareable video you see here.
DIVERSITY + CAREERS
Knapp’s client has been growing steadily for the past four years, despite the pandemic and a tight lateral market. Their success in securing top litigators can be credited to the firm’s culture of inclusivity and supporting both personal and professional growth. The firm’s Diversity and Careers web pages work together to project a powerful sense of belonging, purpose, mission and professional satisfaction.
THE TRIAL CENTER
At the firm’s Trial Center attorneys from across the country learn a proprietary method for gaining a deeper understanding of jury mindsets and crafting persuasive, transformational trial messages. Knapp worked closely with the Trial Center’s leading attorneys to craft messaging and extend the DiCello Levitt visual brand into a distinct but compatible Trial Center brand. The web page breaks the Trial Center’s messaging into digestible components of information, making accessible the center’s complex concepts and work.